Accepting projects for Q1 2027

Make the right decisions before they become expensive.

Make the right decisions before they become expensive.

Make the right decisions before they become expensive.

Strategy, product and web design, from the first decision to the final release.
For product teams and e-⁠commerce.

Book a discovery call

Book a discovery call

See selected work

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Assumptions can look solid until challenged.

I can help you identify the weak ones early, before they turn into overhead.

Where I come in

Research and strategy

Know what to build before you build it

Evidence on your market, your competitors and your users before you commit budget.

Product strategy

Market analysis

Competitor analysis

UX audit

Research and strategy

Know what to build before you build it

Evidence on your market, your competitors and your users before you commit budget.

Product strategy

Market analysis

Competitor analysis

UX audit

UX and product design

Products people understand from the first screen

For MVPs, SaaS platforms and mobile apps.

UX design

MVP design

SaaS product design

Mobile app design

UX and product design

Products people understand from the first screen

For MVPs, SaaS platforms and mobile apps.

UX design

MVP design

SaaS product design

Mobile app design

E-commerce web design

Turn visitors into sales

Let's build a space your customers will want to return to - over and over again.

User analytics

Website design

Conversion and trust

E-commerce web design

Turn visitors into sales

Let's build a space your customers will want to return to - over and over again.

User analytics

Website design

Conversion and trust

A designer who understands how it’s built

Sharper priorities
I know what things cost to build, so effort is weighed against value first.
Designs that survive the build
Agreed with the technical limits in mind, so they ship without surprises.
Impact, measured properly
Success defined upfront and read from the data.
Sharper priorities
I know what things cost to build, so effort is weighed against value first.
Designs that survive the build
Agreed with the technical limits in mind, so they ship without surprises.
Impact, measured properly
Success defined upfront and read from the data.

Clear process, fewer surprises

Your product, your customers and what the business needs from this project.

The research your project needs, followed by a direction built on evidence and numbers.

Sync on what I am about to do and why. It’s your product.

Flows, screens or a full website, built on the direction we agreed.

Shaped around you and the project, including markdown your AI tools can pick up. Made to be used and loved by real users.

  1. Understand

    Your product, your customers and what the business needs from this project.

  2. Research and direction

    The research your project needs, followed by a direction built on evidence and numbers.

  3. Agree the plan

    Sync on what I am about to do and why. It’s your product.

  4. Design

    Flows, screens or a full website, built on the direction we agreed.

  5. Deliver

    Shaped around you and the project, including markdown your AI tools can pick up. Made to be used and loved by real users.

  1. Understand

    Your product, your customers and what the business needs from this project.

  2. Research and direction

    The research your project needs, followed by a direction built on evidence and numbers.

  3. Agree the plan

    Sync on what I am about to do and why. It’s your product.

  4. Design

    Flows, screens or a full website, built on the direction we agreed.

  5. Deliver

    Shaped around you and the project, including markdown your AI tools can pick up. Made to be used and loved by real users.

Portrait of Inna Vasileva

Hi, I’m Inna.

Product designer and former software engineer, with more than ten years shaping complex B2B, enterprise and mobile products, from the first decision through to delivery.

Curious by nature and pragmatic by training.

I work with product teams and e-⁠commerce businesses. The aim never changes: clear decisions, coherent experiences and results that hold up in the real world.

Accepting projects for Q1 2027

Have a project coming up?

Book a free 30-minute call. You’ll leave with a clearer next step, whether we work together or not.

Prefer email? Write to inna@inntent.studio