Work with me
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Product direction
Experience design
Delivery Alignment

Make the right decisions

before they become expensive.

10+ years shaping complex B2B, enterprise and mobile products, connecting user needs, product decisions and engineering reality from early thinking through to delivery.

Product decisions grounded in user needs and implementation reality
10+ years of Complex B2B, enterprise and mobile products experience
Bridging Product, Design and Engineering from early decisions through delivery
Product decisions grounded in
user needs & technical reality
10+ years of Complex B2B,
enterprise & mobile experience
End-to-end Product thinking, beyond individial screens

Selected work

HOA Redesign WIP
Designing AI Delivery Readiness
Structured frameworks that help teams identify gaps before work reaches people or developer agents.
Mobile self-service rebuild
Turning technical migration into a stronger product foundation.
Resonate sharing concept
Designing a lower-friction path from listening to sharing.
Mobile self-service rebuild
Turning technical migration into a stronger product foundation.
SaaS
Dot
UX STRATEGY
Dot
MOBILE DESIGN
Designing AI Delivery Readiness
Structured frameworks that help teams identify gaps before work reaches people or developer agents.
AI PRODUCT DESIGN
AGENT WORKFLOWS
DELIVERY SYSTEMS
Resonate sharing concept
Designing a lower-friction path from listening to sharing.
Product direction
ux strategy
native mobile design
Wolt onboarding study
Reducing uncertainty for users in unsupported delivery areas.
Product direction
ux strategy
native mobile design
Resonate sharing concept
Designing a lower-friction path from listening to sharing.
product concept
experience design
MVP definition
Wolt onboarding study
Reducing uncertainty for users in unsupported delivery areas.
journey analysis
UX strategy
interaction design

How I help

Clear direction, coherent experiences,
and fewer gaps before delivery.

01  
Product direction
Define the problem, clarify the value, and set priorities that keep the work focused.
02
Experience design
Turn direction into coherence - a product that balances user needs, business goals, and technical realities.
03
Delivery alignment
Resolve scope, feasibility, and design gaps before they reach development.

Insights

Perspectives on complex products, technical UX and AI-enabled delivery.
Team Collaboration
7 ways to reduce friction between design and engineering
B2B UX, Product Strategy, Design Engineering
The Hidden Complexity Behind Good B2B UX
AI & Product Strategy
When everyone moves faster, direction becomes the edge

Working together

I work best when there’s open communication, shared context, and room to figure things out together.
WHEN SHOULD I BRING YOU INTO A PROJECT?
CAN YOU START BEFORE THE SCOPE IS FULLY DEFINED?
CAN YOU WORK WITH AN EXISTING PRODUCT AND ENGINEERING TEAM?
DO YOU PRODUCE DELIVERY-READY DESIGN?
CAN YOU SUPPORT A SMALLER OR MORE FOCUSED DESIGN TASK?