Client projects, AI toolkits and things I’ve built to test an idea. Filter by type to find work like yours.
HOA
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E-commerce · Jewellery
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2026
Built to Convert: Redesigning HOA’s online store
A research-led, mobile-first redesign of HOA’s jewellery store, focused on turning more visits into purchases. Live, with results being measured.
Conversion · e-commerce · Personalisation · Product discovery · Design systems
Confidential
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ITSM / Enterprise Software / Self-Service
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2025 - 2026
The Self-Service App that almost became a desktop copy
I led the redesign of an enterprise self-service app moving to native iOS and Android, shifting it from copying desktop to what people need on the go.
Product strategy · UX design · Mobile product design
self-initiated
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B2B SaaS, Enterprise Software, AI Tooling
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2025
Catching unclear work, before it’s built
A self-initiated toolkit that teaches AI agents to check Jira tasks and bugs for missing information, so gaps surface before anyone starts building.
AI · Agentic workflows · Framework & Systems design
Independent study
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Consumer Technology, Food Delivery
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2025
Turning Rejection into a Reason to stay
An independent study of Wolt’s onboarding: fewer steps, honest progress and a clear next step for people whose city isn’t served yet.
Product discovery & strategy · Mobile UX design
Independent study
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Consumer Technology - Media & Entertainment
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2025
Sharing a moment: Resonate MVP Design
An independent concept for sharing a standout podcast moment in one tap, with timestamps, short snippets and captioned clips made for social feeds.
Discovery · Feature strategy · MVP UX design